Reality Check : The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Guy Kawasaki

"Don't even think about trying to launch a startup without reading Guy Kawasaki's "Reality Check." - "BizEd" For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, an...