Author(s): Carolyn Butler-Madden

Business

How does purpose help you grow a profitable business that people love? What exactly does it mean to be a purpose-led business? What higher purpose should your business serve and how do you serve it in a meaningful way? Purpose in business has become a common expectation, from employees, customers and investors. Yet many business leaders struggle ...... How does purpose help you grow a profitable business that people love? What exactly does it mean to be a purpose-led business? What higher purpose should your business serve and how do you serve it in a meaningful way? Purpose in business has become a common expectation, from employees, customers and investors. Yet many business leaders struggle to understand what it means for their business. For Love & Money offers clarity on the most recent evolution of organisational purpose. It equates the demand for purpose in business with social purpose. Business as a force for good. Sharing inspiration from businesses such as Intrepid Travel, Outland Denim, Patagonia, Unilever, PayPal and Future Super, this book makes a powerful connection between the two things that drive social purpose-led businesses (which are inextricably linked): LOVE. Of people, planet and humanity. It’s the raw emotion behind purpose. And MONEY. Profit and commercial success. Why are they interlinked? Because when purpose drives profit, it offers the ability to play a bigger game; to be ambitious in the change you seek to create over the long term. Meanwhile you build a meaningful business for everyone involved; you attract passionately invested employees, customers, partners, suppliers and investors; and you build trust, the currency of a valued business. Written for leaders of medium and large organisations, but also relevant to small business leaders, this book offers the following clear outcomes: • Clarity on what it means today to be a business led by a higher purpose • Insight into the powerful movement behind business as a force for good • Inspiration from successful social purpose-led businesses • A methodology on how to define and embed meaningful purpose into your business and brand • A clear ‘how-to’ approach to get you started on identifying and articulating your brand purpose For Love & Money combines inspiration, insight and practical resources to empower you to reimagine your business and the higher purpose that will drive its success through the volatility of the twenty-first century.